For many Australians, planning a trip used to mean hours of research, endless comparisons, and a bit of guesswork. Then came Wotif, a homegrown platform that changed the way people book travel online. Known for its straightforward approach, competitive deals, and focus on local and international getaways, Wotif has become a go-to travel companion for millions of Aussies. From city breaks to coastal escapes, Wotif makes travel planning less complicated and more exciting, helping travelers get from dream to departure with ease.
About the Company
Founded in 2000 in Brisbane, Wotif started with a simple idea: to make booking hotels online faster and more transparent. At the time, many Australians relied on traditional travel agencies. Wotif’s easy-to-use website disrupted that model, allowing customers to see last-minute hotel deals at a glance.
Over the years, Wotif expanded into flights, packages, and activities. In 2014, it was acquired by Expedia Group, giving it the global backing and technology to compete with international giants while keeping its strong local identity.
A Complete Travel Platform
Wotif has grown from a hotel-booking site into a one-stop shop for all travel needs.
Hotels & Accommodation
- Wide range of hotels, motels, and resorts across Australia and beyond.
- Budget-friendly stays as well as luxury options.
- Verified reviews and clear pricing for peace of mind.
Flights
- Partnerships with major domestic and international airlines.
- Flexible date searches to compare fares easily.
- Options to bundle with hotels for savings.
Packages
- Flight + hotel deals designed for better value.
- Customizable to fit family holidays, city breaks, or long getaways.
Car Hire
- Affordable rentals from trusted providers.
- Easy pick-up and drop-off at airports and city locations.
Things to Do
- Book tours, attractions, and activities in advance.
- Local experiences, from wine tastings to adventure sports.
By offering everything in one place, Wotif gives Australians confidence and convenience when planning trips.
What Sets Wotif Apart
While many global booking platforms exist, Wotif stands out for several reasons:
- Australian Focus
Tailored for Australians with strong coverage of local destinations. - Transparency
Clear pricing with fewer hidden fees. - Wotif Packages
Easy bundling of flights, hotels, and cars to save money. - Last-Minute Deals
Staying true to its origins with strong offers on late bookings. - Expedia Group Strength
Backed by global technology, partnerships, and customer support.
The Traveler Experience
Wotif is designed to make every stage of travel simple and rewarding.
Planning & Booking
- Easy-to-use website and mobile app.
- Powerful filters for location, price, and amenities.
- Bundle-and-save options built into searches.
On the Trip
- Mobile access to itineraries and booking details.
- Flexible cancellation and change policies on many bookings.
- Deals on local activities to enhance the holiday experience.
After the Trip
- Frequent sales and offers encourage repeat use.
- Connection to Expedia Rewards in select cases for loyal travelers.
For Aussies, Wotif feels like a trusted travel buddy—reliable, affordable, and familiar.
Sustainability & Responsibility
Wotif also contributes to responsible travel initiatives:
- Highlighting Eco-Friendly Stays: Many listings showcase hotels with green certifications.
- Supporting Local Tourism: Encouraging Australians to explore domestic destinations.
- Paperless Travel: Promoting mobile bookings and digital confirmations.
- Community Focus: Helping smaller operators reach wider audiences.
Its emphasis on local exploration naturally aligns with lower-carbon travel choices for Australians.
Wotif’s Role in the Industry
Wotif has played a unique role in shaping online travel for Australians:
- Local Innovator: One of the first platforms to simplify hotel booking online.
- Trusted Brand: Recognized widely in Australia for value and reliability.
- Global Backing: Through Expedia, it combines local focus with international reach.
- Adaptability: From last-minute hotels to complete packages, Wotif has evolved with customer needs.
This balance makes Wotif a powerful mix of local expertise and global strength.
Why Wotif Matters to You
Here’s why Wotif might be your ideal choice for travel bookings:
- You want a platform designed with Australians in mind.
- You’re looking for clear, transparent prices.
- You value last-minute deals and flexible packages.
- You prefer to plan trips in one place—flights, hotels, cars, and activities.
- You want the confidence of a globally backed, locally trusted brand.
For travelers who want convenience without losing the personal touch, Wotif delivers.
Since 2000, Wotif has transformed how Australians plan and book their holidays. From its roots as a disruptor in hotel booking to its evolution into a full-service travel platform, it continues to combine simplicity, affordability, and trust.
Now part of Expedia Group, Wotif blends the best of both worlds: local expertise and global resources.
If you’re an Aussie traveler looking for a smarter, simpler way to book your next trip, Wotif is a platform that understands your needs and makes every journey easier.
