Imagine stepping into the world of fashion where elegance isn’t just about labels it’s about how you enjoy the experience. That’s the promise Modivo delivers. As a fresh, digitally-forward fashion platform born in Poland, Modivo invites shoppers into a universe where style meets simplicity, powered by tech-savvy innovation and a deeply thoughtful shopping journey.
What Is Modivo, Simply Explained
Modivo is more than just an online store it’s the e-commerce gem of the CCC Group and the successor to eobuwie.pl. Launched in 2019, Modivo offers a vibrant marketplace where fashion isn’t defined by price tags but by the joy of discovery and the pleasure of shopping modernly.
Today, Modivo stands as a fast-growing multi-market player, operating across 20 countries, with both digital reach and physical presence.
A Style Universe: Modivo’s Range & Offerings
What can you find in the Modivo wardrobe? A lot. Here’s a snapshot:
- Over 515 curated brands and 130,000+ products, spanning clothing, shoes, accessories, and even home décor and beauty lines.
- A spectrum of styles from premium fashion to casual, sports, streetwear, and even lifestyle categories.
- Additional thoughtful segments like plus-size, seasonal trends, and family wardrobes (men, women, and kids).
- A crisp loyalty ecosystem via MODIVOclub, offering exclusive perks across affiliated stores like CCC, eobuwie, HalfPrice, and worldbox.
What Sets Modivo Apart
Modivo isn’t just selling clothes—it’s redefining how fashion feels:
- “Phygital” flair: Digital-led physical stores with interactive screens replacing hangers and fitting rooms, delivering a futuristic yet friendly shopping environment.
- Unified omnichannel experience: Effortlessly shifting between online browsing and offline discovery, with tech layers like interactive kiosks, videowall displays, and tablet-enabled fitting rooms.
- Marketplace evolution: Beyond 1P operations, Modivo now offers a broader product range via third-party sellers, including home & décor and beauty categories.
The Real Shopping Experience
Modivo makes shopping feel personal whether you’re at home or in-store:
- Fast delivery & easy returns: Enjoy speedy shipping with a generous 30-day free returns policy.
- Mobile convenience: The app drives over half of Modivo’s online traffic, offering barcode search, trend alerts, personalized feeds, and in-app styling tools.
- LOYALTY in action: Via MODIVOclub, members enjoy early sale access, exclusive discounts, and even 10% cashback for GOLD members.
Power Numbers: Modivo by the Metrics
- US$101 million in online GMV (2024)—a solid footprint in Poland’s fashion e-commerce landscape.
- Serves over 8 million customers, with 35 physical stores and 38 online touchpoints, backed by nearly 2,800 dedicated employees.
- Website traffic in mid-2025 averaged ~9.7 million visits over three months, with strong engagement metrics.
Sustainability & Market Role
Modivo wears two hats: stylish retailer and industry innovator yet it still has room to grow in sustainability:
- As part of the CCC Group, Modivo is well-positioned to influence ESG trends, though transparency in eco-friendly practices remains limited.
- Its omnichannel scale and tech-first approach mean that future sustainability efforts like eco-packaging or carbon-conscious logistics could create meaningful impact across the region.
Why Modivo Matters to You
Here’s why Modivo could become your fashion ally:
- You crave premium style without premium fuss discovering brands you love, with smart filters, styling suggestions, and one-click convenience.
- You value shopping flexibility fast shipping, seamless returns, and an app experience that feels like a personal stylist.
- You enjoy cutting-edge retail shopping in a store that’s part runway, part digital lab, or browsing your favorites with filters and video inspo.
- You believe in fashion that evolves a brand growing across channels, markets, and tech capability, with potential to become more sustainable over time.
Modivo is shaping the future of fashion retail with a vibrant blend of stylish curation, tech-forward convenience, and thoughtful shopping experience. Whether you’re discovering new outfits via their app or browsing in a cutting-edge phygital store, Modivo makes the journey as enjoyable as the look.
If fashion is about feeling seen, inspired, and stylish with ease Modivo might just become your wardrobe’s best-kept secret. Give it a try and watch shopping feel like something magical.
