For years, the fashion industry largely ignored plus-size women, offering limited options and uninspired designs. Style was treated as a privilege for smaller sizes, while women with curves were expected to compromise. Ulla Popken broke that mold.
With roots in Germany and an international presence today, Ulla Popken has become a champion of inclusive fashion. Its philosophy is simple yet powerful: style, confidence, and comfort belong to everyone. By focusing on women sizes 12 to 38, Ulla Popken delivers fashion that celebrates curves, empowers women, and proves that beauty knows no size.
About Ulla Popken
Ulla Popken’s story is one of transformation. Founded in 1880 as a small textile shop, the company originally focused on fabrics and family fashion. It wasn’t until the late 20th century that Ulla Popken made its defining pivot: plus-size women’s fashion.
By the 1980s, the brand had fully embraced this identity, becoming one of the first European fashion houses dedicated exclusively to plus-size clothing. This shift was bold for its time, but it resonated deeply with women who had been underserved by mainstream retailers.
Today, Ulla Popken operates over 300 physical stores worldwide and a robust e-commerce platform that reaches millions of women across Europe, North America, and beyond. Its commitment to inclusivity and style has turned it into a household name for plus-size fashion.
Range & Offerings
What makes Ulla Popken appealing is the sheer breadth of its product lineup. It’s not just a place to buy clothes—it’s a wardrobe solution for women who want to look and feel great in every aspect of life.
Everyday Fashion
- Dresses, blouses, skirts, trousers, and sweaters designed with fit in mind.
- Casual collections that make comfort stylish without sacrificing shape.
Office & Professional Wear
- Smart blazers, tailored pants, and chic tops for a polished, professional look.
- Pieces designed to give women confidence in business settings.
Loungewear & Casuals
- Relaxed silhouettes that blend softness and comfort.
- Clothing designed for off-duty moments at home or casual weekends.
Activewear & Swimwear
- Functional sportswear made to move with the body.
- Swim collections that highlight curves while offering support and coverage.
Accessories
- Bags, scarves, belts, and jewelry to complete the look.
This wide range makes Ulla Popken a one-stop fashion destination. From Monday board meetings to Saturday brunch to a relaxing Sunday at home, the brand outfits women for every moment of life.
What Sets Ulla Popken Apart
Plenty of brands have expanded into plus-size ranges in recent years. But Ulla Popken continues to stand out for several reasons:
- Dedicated Plus-Size Focus
Unlike other brands that simply scale up smaller designs, Ulla Popken creates clothing specifically for plus-size women. Patterns, fabrics, and cuts are tailored to flatter curves while maximizing comfort. - Wide Size Range
Offering sizes 12 through 38, the brand caters to women often left out of standard fashion. It doesn’t just stop at “plus”—it goes beyond. - Celebration of Body Positivity
Ulla Popken promotes a message of self-love and empowerment. Its collections are designed not to hide the body, but to highlight it confidently. - European Heritage with Global Reach
Rooted in Germany, Ulla Popken blends European style sensibilities with global accessibility, giving women worldwide access to well-designed, fashionable pieces.
The Shopping Experience
Shopping with Ulla Popken is designed to feel inclusive and uplifting.
In-Store
- Over 300 boutiques across Europe and North America.
- Friendly, knowledgeable staff trained to assist women in finding pieces that truly fit and flatter.
- An atmosphere that celebrates individuality and body positivity.
Online
- A polished and intuitive website with filters by size, style, color, and occasion.
- Seasonal lookbooks and inspiration pages to guide shoppers.
- A secure, easy checkout process with international shipping options.
Customer-Friendly Services
- Flexible delivery and return policies.
- Loyalty programs and promotions for repeat customers.
- Style guides and outfit suggestions to make shopping stress-free.
For many women, the shopping journey at Ulla Popken is more than retail—it’s an empowering experience.
Ulla Popken’s Role in the Fashion Industry
Ulla Popken has helped shift industry standards. By focusing exclusively on plus-size fashion decades before inclusivity became a global conversation, the brand set the tone for change.
- A Voice for Representation: It proved that fashion brands can thrive by serving plus-size consumers.
- Shaping Perceptions: By designing elegant, trendy collections, it challenged stereotypes that plus-size clothing had to be basic or unflattering.
- Empowering Women: The brand emphasizes that style should be accessible, regardless of body shape.
Its role in pioneering inclusivity has influenced countless other retailers to expand size ranges and rethink design.
Sustainability & Responsibility
Like many fashion brands, Ulla Popken faces increasing demand for sustainable practices. While not a global leader in this space yet, the company has taken steps toward responsibility:
- Incorporating eco-friendly materials into select collections.
- Streamlining supply chains to improve transparency.
- Promoting long-lasting, high-quality garments that reduce fast-fashion waste.
As a major plus-size retailer, its influence means these efforts can have broad impact.
Why Ulla Popken Matters to You
So why should Ulla Popken be on your radar? Because it brings more than clothing—it delivers confidence.
- If you’re plus-size: You’ll find stylish, flattering clothing designed specifically for you.
- If you’re tired of compromises: Here, fit and fashion come together, so you don’t have to choose.
- If you value body positivity: Ulla Popken is built on celebrating curves, not hiding them.
- If you want reliability: With decades of experience and a global presence, you can trust the quality and consistency.
For over a century, Ulla Popken has evolved from a textile shop into one of the world’s most respected plus-size fashion brands. With stylish offerings, a wide size range, and an empowering philosophy, it has redefined what it means to dress with confidence.
It’s not just about clothes—it’s about how you feel when you wear them. And for countless women worldwide, Ulla Popken has become the partner that reminds them: fashion belongs to everyone.
If you’re ready to embrace style that celebrates who you are, Ulla Popken is a brand worth exploring.
