Flights and hotels may get you to your destination, but what makes a trip truly memorable are the experiences you have once you arrive. That’s where Viator comes in.
As one of the world’s leading platforms for tours, activities, and attractions, Viator helps travelers go beyond the basics of travel. From guided city walks and food tours to adventure activities and cultural excursions, Viator makes it easy to discover and book experiences that transform a trip from ordinary to extraordinary.
About the Company
Viator was founded in 1995 in Sydney, Australia, as an online marketplace to connect travelers with local tour operators. Its mission was simple: help people explore destinations more deeply through experiences.
In 2014, Viator was acquired by TripAdvisor, giving it access to a global audience and integration with one of the most trusted names in travel. Today, Viator offers access to over 300,000 bookable experiences across thousands of destinations worldwide.
A Marketplace of Experiences
Viator’s strength lies in its vast range of offerings, covering nearly every type of traveler.
Tours & Excursions
- City walking tours with expert local guides.
- Historical and cultural tours to landmarks and heritage sites.
- Food and wine tours that immerse travelers in local cuisine.
Adventure Activities
- Hiking, biking, and kayaking trips.
- Skydiving, scuba diving, and other thrill-seeking adventures.
- Wildlife and nature expeditions.
Attractions & Tickets
- Skip-the-line access to museums and monuments.
- Day passes for theme parks and attractions.
- Seasonal and special-event tickets.
Customizable Experiences
- Private tours for families or small groups.
- Flexible itineraries tailored to specific interests.
- Multi-day packages for deeper exploration.
With Viator, travelers can choose experiences that match their style, pace, and curiosity.
What Sets Viator Apart
In a market filled with travel activity platforms, Viator stands out with several key differentiators:
- Massive Selection
Over 300,000 experiences worldwide, from iconic tours to hidden gems. - Trusted Reviews
Millions of verified reviews help travelers book with confidence. - Instant Booking & Mobile Tickets
Many experiences are bookable last-minute with digital confirmation. - Flexibility
Free cancellation on most tours up to 24 hours in advance. - TripAdvisor Integration
Direct connection with one of the most visited travel planning sites globally.
The Traveler Experience
Viator is designed for simplicity, giving travelers everything they need to enhance their trip.
Booking Made Easy
- User-friendly website and app with advanced filters.
- Detailed descriptions and photos for each experience.
- Clear pricing with no hidden fees.
On the Day of the Experience
- Mobile tickets reduce the need for paper confirmations.
- Local guides add context and depth to every tour.
- Customer support available if plans change.
After the Trip
- Review system to share feedback and guide future travelers.
- Recommendations based on past bookings.
Viator makes discovering a new city feel effortless and exciting.
Sustainability & Responsibility
Viator also plays a role in promoting responsible tourism:
- Support for Local Operators: Most experiences are run by local businesses, keeping money in the community.
- Eco-Friendly Experiences: Growing range of sustainable tours, from bike rentals to eco-safaris.
- Traveler Education: Encouraging cultural respect and environmental awareness in activities.
- Digital First: Mobile confirmations reduce paper use.
By connecting travelers directly with local operators, Viator helps support communities and protect destinations.
Viator’s Role in the Industry
Viator has helped define the “things to do” category in travel:
- Category Leader: One of the first platforms dedicated solely to experiences.
- Global Reach: Serving millions of travelers across nearly every destination.
- Part of TripAdvisor: Backed by the world’s largest travel guidance platform.
- Standard Setter: Setting expectations for verified reviews, secure bookings, and flexible cancellation.
Its role is clear: Viator made experiences as easy to book as flights and hotels.
Why Viator Matters to You
Here’s why Viator might be the right choice for your next trip:
- You want to go beyond sightseeing and actually experience a destination.
- You value reliable reviews before booking.
- You like the convenience of instant booking and mobile tickets.
- You want flexibility if your plans change.
- You prefer supporting local guides and operators.
For travelers who want more than just a checklist, Viator delivers the heart of travel.
Since 1995, Viator has been helping travelers discover the world in deeper, more meaningful ways. By offering access to hundreds of thousands of experiences worldwide, it makes it easy to turn a trip into a collection of unforgettable stories.
Backed by TripAdvisor, Viator combines global reach, local expertise, and traveler-first features to make booking experiences seamless.
If you want your next trip to be more than just flights and hotels, Viator is the platform that helps you live the adventure, not just see it.
